6 simple steps to craft a great speech

Start by identifying the purpose of your presentation. From there, tailor the talk for your audience, and keep it concise.

Ragan Insider Premium Content
Ragan Insider Content

Want to make a lasting impression on your audience with a vivid, memorable speech?

Follow the steps below, and you’ll be ready to knock your next talk out of the park:

1. Identify your purpose.

Before you start writing a speech, determine what you want to accomplish. Is it to educate your audience? Do you hope to inspire, entertain or persuade them?

The purpose of your speech will help you define its tone, structure and flavor.

2. Learn about your audience.

Your speech should be tailored to your specific audience’s preferences, knowledge and concerns. Try to learn about them in advance, because you won’t hold their attention unless you home in on something they care about.

Developing an audience profile will give you a strong foundation upon which to build your presentation.

3. Select and research your topic.

Don’t just wing it.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.