Statistics help you understand how people use your intranet. Whether you manage a massive SharePoint system or a smaller content management system, you want to measure the right things so you can improve your intranet.
Stats will help you understand how employees use the intranet, but only if you interpret the numbers right. Unimpressive numbers may help you see what needs improving, but big numbers don’t prove success. Tracking stats and performance indicators will help you prove the worth of your intranet.
Before you assume that the obvious stats and the metrics SharePoint and your tracking tool provide are good enough, remember the Intranetizen ‘so what?’ test:
Your statistics say, “Look! Employees love my content. Look at my page views per visit!”
Translation: Clearly, employees can’t find what they want.
Here are six important measurements to track and 10 more ideas:
What to measure on your intranet
Tasks and workflows completed