Video is the hottest form of content because it engages audiences—but doing it effectively requires work.
Anyone tasked with training, educating or engaging employees should be creating instructional videos as part of their company’s corporate learning program.
With that in mind, here are six steps to create sleek, seamless training videos:
Step 1: Pick your topic.
Define who, exactly, your audience will be. Do you want to educate new employees, or are you trying to reach your entire workforce? Is your topic relevant to just a handful of departments?
If internal training is your assignment, conduct interviews with employees to understand their preferences, interests, frustrations and knowledge gaps. If you’re creating documentation for external users or a larger audience, then a survey might be a better way to collect information.
You might also peruse online forums to home in on hot topics.
Regardless of your audience, whittle your topic down to a single, focused idea. If you have multiple topics to cover, consider creating a concise series of specific, hyper-focused training videos.
Step 2: Choose a content format.
Different types of training videos require varying levels of time and effort to complete. Here are some formats you might choose for your training video: