Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
Imagine communicating with half a million supermarket employees in 35 states, ranging from food safety experts to teenage grocery baggers.
Their preferred means of accessing your information include desktops, laptops, mobile phones and the Xbox at Mom and Dad’s house.
That’s the quandary that Kroger—one of the world’s largest retailers—found itself in as it set out to replace its outdated intranet. (Kroger’s also has an internal storytelling platform.)
In “Drive engagement with an intranet that puts your employees front and center,” Erin Lickliter, Kroger’s head of associate communications and engagement, tells how the supermarket and retail chain designed and launched a site that unites a disparate workforce.
“We have more than doubled the visits to our sites,” Lickliter says. “We believe that is because we have delivered our associates what they asked for.”