The #RaganFacebook conference was a two-day jampacked adventure full of insights and inspiration. Here are six tactics you can put to work immediately.
With these six tips you can transition from being an order-taker to a strategic communicator:
1. Keep it simple. Sixty-five percent of people are visual learners; visual information is processed 60,000 times faster than text. Use fewer words and more visuals. Your intro should be 111 words or less.
“Keep your information snackable and bite-size. No one has the time to care otherwise,” said Kristin Graham of Amazon Web Services.
2. Ask for feedback. We aren’t mind readers … so how do we know if employees want more of something? Survey them.
“If you have a challenge you’re stuck on, a short, simple survey can be a very powerful tool to help you find a solution,” said Jessica Kimball, head of employee engagement, diversity and inclusion at Mattel.
3. Make your content approachable and relevant. If you’re bored writing it, your audience will be bored reading it. Tie back to the company purpose and explain the WIIFM (What’s In It For Me).
4. Meet your readers where they are. Videos, images, emojis 😉, gifs; these are the means of communication for the 2.1 billion people who use the Facebook family of services every day. Use royalty–free sites like giphy, motion elements or tenor.
5. Be open. Transparency is key. Improving communication in the workplace is impossible without first building a culture of transparency and accountability.
6. Use your data. What story can your data tell? Collecting your data is great and all, but it doesn’t mean much if you aren’t analyzing it and looking for patterns and trends.
What it’s like to join Facebook (the company, not the social network)
Uwe Muegge, Facebook’s new head of Terminology, offers three ways the company does internal communications right to engage employees.
1. Timeliness: Whenever Facebook is in the news or an issue affects all employees, Corporate Communications makes information available immediately, Muegge said. When Facebook settled with the EU, detailed information on what that meant for the organization was in every employee’s mailbox the next day. Just like on Facebook, oversharing within Facebook is expected and appreciated, he said.
2. Access to Leadership: Mark Zuckerberg and other top-level executives communicate directly with employees via Q&A sessions each Friday. All employees (including interns) are encouraged to ask questions. “I feel very well informed about what’s going on in the organization, even just eight weeks into the job!” Muegge said.
3. Consistent Communication of Core Values: Zuckerberg’s guiding philosophy, the “Hacker Way,” encompasses 5 core values for employee and company success at Facebook. The values are reinforced visually on posters everywhere around campus. Here’s Zuckerberg’s take:
- Focus on impact: “If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems.”
- Move fast: “We have a saying: ‘Move fast and break things.’ The idea is that if you never break anything, you’re probably not moving fast enough.”
- Be bold: “We encourage everyone to make bold decisions, even if that means being wrong some of the time.”
- Be open: “We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact.”
- Build social value: “We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do.”
Team Won: Danielle Batsios, Jaycee Breese, Lauren Currenti, Jodi Duckhorn