Editor’s note: This story and video clip are taken from Ragan’s new distance-learning portal RaganTraining.com. The site contains more than 200 hours of case studies, video presentations, and interactive courses. For membership information, please click here.
Content marketing? Piece o’ cake. Shoot some photos, crank out a blog post bragging about your whizbang gizmo, and you’re there, right?
It’s not that easy, says Maggie Fox, CEO and chief marketing officer of Social Media Group. You’ve got to step up your game—and the results can be big.
“You’re broadcasters,” she says. “You now have the chance to go directly to your consumers. You don’t have to go through the filter of the news media.”
That means producing top-quality content yourself.
Fox spoke at Ragan’s conference, “Breakthrough Strategies for Communicators” at SAS headquarters in Cary, N.C. Her session, “The art and science of content marketing,” is available on Ragan Training.