7 content marketing myths you should abandon
These common beliefs won’t help you, and they could even damage your brand.
As content marketing gets more popular, people are coming up with their own notions of what everyone should be doing.
A lot of these notions are myths, and if you keep following them, you will hurt your traffic.
Here are the seven myths you should be avoiding-and what you should be doing instead:
Myth No. 1: Everyone should have a blog.
Having a blog isn’t for everyone. Sure, it can help drive more traffic to your business, but the big problem with creating one is time commitment.
If you can’t blog on a consistent basis, your blog won’t be popular. It doesn’t matter how great your content is. Unless you can crank out good content weekly, you’ll see a huge traffic drop when you slow down or stop blogging.
At one point, I used to blog four to give times a month, and my traffic looked like this:
Then I decided to stop blogging for a period of 30 days, and my traffic tanked:
That 21 percent drop happened because I got lazy. When I started blogging again, it took three months for my traffic to return to where it was.
Become a Ragan Insider member to read this article and all other archived content.Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.