7 content marketing trends to watch for 2013

So, what are the emerging trends for the rest of 2012 and the upcoming year?

1. More specialized jobs.

We are already seeing organizations hiring for more specialized marketing positions, such as content marketers. The reason is simple: Creating, curating and promoting content is becoming the centerpiece of today’s marketing and communication strategies.

Moving forward, there will be a surge in even more specialized jobs within content marketing itself, such as video producers, infographic specialists, researchers, and bloggers, to name a few.

2. More content curation tools and modules.

Creating fresh, high-caliber content is key, but that doesn’t mean all of it has to be original. Whatever your industry or field, there is a plethora of great content just waiting to be shared.

Curating content can be a big job, so it’s no surprise there has been a significant emergence of curation tools such as Scoop.it, Scribit and Bundlr. Look for new content curation tools enter the market next year.

3. More collaboration.