This will be a blockbuster year for Instagram marketing.
According to Social Media Examiner’s annual report, in 2018 some 69 percent of marketers plan to increase their investment on the platform and 74 percent plan to learn more about how to best use the social network.
Driving this spike in interest is a quickly growing audience and considerable popularity with younger consumers. Instagram now has more than 800 million active users, with 71 percent of U,S. adults ages 18–24 and 72 percent of U.S. teens ages 13–17 on the platform.
Though most marketers understand the power of the platform, actually establishing a successful presence remains a challenge. Many marketers are still unsure about which types of content to post, when to engage, how best to reach audiences and what the social network’s full range of features include.