Marketing is among the most volatile industries, making it hard to stay current.
Every week brings new platforms, new ways to communicate and new guidelines to follow. It’s crucial to stay on top of trends and consumer preferences, but who has the time?
Podcasts to the rescue. Here are seven marketing-themed programs worth your valuable time:
1. “Know Your Audience”
If you don’t deeply understand the audience you’re targeting, how can you reach them? The days of focusing on “males ages 18–34” are over. You must be much more specific to find modern marketing success.
The “Know Your Audience” podcast offers smart insights and case studies that demonstrate how to conduct market research. Listening to this program will help you better understand your target audience, which is the first step toward successful marketing campaigns.
2. “Perpetual Traffic”
How can you distinguish yourself from the competition?