Marketing

Ragan Insider | Justin Joffe

Building your employer brand in collaboration with marketing and HR

Building an employer brand requires strategic collaboration between internal comms, HR and marketing.

Alyssa Smith

Ten things to do in Austin while you’re in town for Comms Week

BBQ festivals, haunted tours, craft breweries, art installations, and more: Here’s what you should do to make your business trip into a vacation expedition.

Lisa Fratzke

Steal these marketing strategies to level up your employee communications

Marketing’s way of doing things can greatly inform employee comms.

Isis Simpson-Mersha

6 questions with: Levergy’s Melissa Daniels

Melissa Daniels shares how the best advice she’s received has helped her to embrace challenges as opportunities for growth.

Isis Simpson-Mersha

6 questions with: Leah Nurik of Gabriel Marketing Group

Leah Nurik shares the invaluable advice that has spared her from years of stress.

Sean Devlin

Strengthening the collaboration between comms and marketing

There are ways we can work together, even when our goals are different.

Jon Minnick

Advice from Walgreens’ Fraser Engerman: Practice your elevator speech

We caught up with Fraser Engerman of Walgreens to get his advice for communicators.

Kim Clark

How to respond to the backlash over diversity work

Use empathy to help bring along the people who feel excluded from your DEI efforts, says Deborah L. Johnson.

Ted Kitterman

Trends shaping audience engagement efforts ahead of the ‘Big Game’

The NFL’s annual championship broadcast still offers a unique opportunity to reach consumers. Yet, some brands are trying to offer more ways to engage.