With the year halfway over, we at Ragan decided to take stock of PR winners and losers over the last six months.
The winners reaped a harvest of publicity for causes that ranged from World Cup soccer to gay and lesbian tourism in Las Vegas. (As for the PR blunders, check out our other story.)
Here are a few big wins, in no particular order:
Southwest Airlines Flight 1380 crisis response
In April, a passenger died after she was partially sucked out a window of a Southwest Airlines plane flying from New York to Dallas. The plane made an emergency landing in Philadelphia after an engine failed and one of the plane’s windows shattered, leading to rapid cabin depressurization.
This terrifying tragedy would be a serious crisis for any airline. Nevertheless, David Martin, founder of Heed Public Relations, praises Southwest for acing its crisis communications management after the fiasco. (He does not represent Southwest.)