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Two speeches. Two prime ministers. Same subject. Same event: the 10th anniversary of a 2002 terrorist attack in Bali, Indonesia, that claimed 202 lives, among them many Australians.
Why? Holdforth, who addressed the topic at a Ragan’s 2013 Speechwriters and Executive Communicators Conference, examined the two speeches—and other successes—as she offered principles for all speechwriters drafting ceremonial addresses. You can watch the informative session RaganTraining.com.
1. Use words of strength and compassion.