7 techniques for measuring your social media efforts

It’s hardly neurosurgery, but it does take some initial effort and ongoing diligence. Then, it’s all about impressing your boss.

We’re guessing that—if it isn’t already on your to-do list (or quarterly performance objectives)—putting in place some sort of measurement is one of most communicators’ New Year’s resolutions. With the information in this article, that’s a resolution that will be easy to keep—or at least a whole lot easier than those other resolutions you made in the past few weeks and probably ditched already.

Public relations or social media measurement doesn’t have to be a big deal. We’ve rounded up plenty of ways you can get started without spending much time or money at all. For several of our tips below, the service is free and the data get delivered right to your inbox.

Here are a few quick and painless techniques to get you started:

1. Get with Google:

2. Time for Twitter:

3. Educate yourself:

4. New media meets old school:

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