How effective are the tweets you send for business? How do you monitor their effectiveness?
By monitoring what happens to your tweets, you’ll begin to understand what works and what doesn’t, and make improvements.
Here are seven useful tools to monitor the effectiveness of your tweets:
1. How far did your tweet travel?
TweetReach tells you how far your tweet traveled. Copy and paste your tweet-or part of it-and do a search.
The standard report provides information related to the reach of the tweet. If you search keywords that uniquely identify your tweet, you will see how many people tweeted or retweeted it.
TweetReach also provides information on the most influential users who shared your content. This can be very useful for finding new followers. If you see that someone influential retweeted you, it might be a good time to follow him or her.
2. Which countries saw your tweet?
Twitter Map is a useful tool to see where in the world Twitter users retweeted or mentioned your tweet.