Every press release, talking point and story you want to tell is a piece of content. PR professionals know better than most people that content perishes quickly and that the perpetual churn of content is expensive.
Depending on your budget, good content is difficult to produce and sustain. Most businesses don’t have the structure, savvy or budget to do it. Despite our shortcomings relative to PR software experts, we have to generate interest in our products.
So, where do we start?
If you produce content yourself, hiring freelancers or ignoring content altogether, these tools can help you repurpose third-party content as your own to various degrees. The benefit is you’ll have more content available for your customers and prospects published at a greater frequency with less overhead cost.