8 tips for creating videos people will watch

Create a hero. Remember the narrative curve. Hone your craft with Google Analytics. Great video—and great outcomes—are within reach if you follow these tips from producer Drew Keller.

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Video producer Drew Keller once did some consulting for some attorneys who wanted YouTube fame the easy way.

“We just want to game the system,” they cheerfully told him. Paid views, bots—whatever it took to run up the click count, they were on board.

Won’t work, Keller said. Sure, you can be sneaky, but YouTube will eventually catch you and punish you by taking away features such as analytics tools and the ability to post long videos.

“There’s really only one way to participate in this ecosystem. … You need to create really good content,” he says.

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