Once you’ve embraced blogging as the best way to attract visitors to your website and demonstrate your capabilities and value, it’s time to get others in the organization ready (and willing) to write posts.
This will be an uphill battle—you probably won’t have a single person raise his or her hand and say, “I want to blog! Please include me!”
Not only are most people reluctant writers, they don’t believe they have the time to blog.
Here are some tips for persuading would-be (or, actually, would-rather-not-be) bloggers in your company to get involved, and to keep them excited about being part of promoting your company.
1. Provide statistics that demonstrate the value of blogging.
There’s a wealth of available information related to blogging’s benefit to an organization. Here are a few highlights:
Share these stats with your bloggers so they understand the importance of what they’ll be doing: They’ll be helping market the company by sharing content that prospects are looking for, and they’ll be attracting these people to your website, where you can turn them into leads.
2. Choose people with expertise in relevant areas.