8 ways your senior executives can step up their game in video

No! Not another shy CEO who’s reluctant to appear in videos. A new, free guide offers inspiration for incorporating movies into your executive’s toolkit.

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Is your chief executive rallying the troops through video?

Are your senior leaders recording one-minute pep talks, interviewing interesting staffers on camera or even appearing in in-house parody movies?

If not, it’s time to change—and soon—in an increasingly visual and moving-picture-oriented communications world, experts say.

CEOs from companies such as Wal-Mart, Accenture and Ensono are using video to reach internal and external audiences, because videos humanize executives, says Elizabeth Cogswell Baskin, chief executive and executive creative director of Tribe Inc.

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