9 essentials for crafting better emails
Don’t skimp on the subject line, avoid big chunks of text, and be sure to include a clear call to action.
Email is still the preeminent vehicle for business communication.
Here are nine ways to write better emails to ensure they’ll pop and garner the response you desire.
Subject lines can make or break your emails. It’s been found that 47% of email recipients open an email based on the subject line alone. But what makes a powerful subject line?
In short, it should provide a clear, direct and compelling description of your email’s content. Jeff Su also suggests that your subject line should include a call to action when necessary.
“Most of us are familiar with a generic ‘action required’ in subject lines, right?” he asks in HBR. “My recommendation is just to take it a step further and include exactly what you need the recipient to do, and the estimated time it takes for them to do it.”
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