9 offline marketing tactics that still work

It’s not all about you, internet. Business cards, workshops, branded merchandise and radio ads remain relevant.

Ragan Insider Premium Content
Ragan Insider Content

Likewise, some marketing tactics might seem quaint or old-fashioned, but they still work.

If you’re keen on boosting your reach beyond the web, here are nine classic approaches that still merit time and investment:

1. Magazine articles

Why not write and submit an article to a relevant trade publication or industry-related magazine? This is a great way to increase your authority and subtly promote your business.

2. Business cards

It’s easy to forget a face or a website, but printed information on a business card endures.

Collecting business cards is also a crafty way to collect email addresses, which you can upload into Facebook to create Custom Audiences. You can upload business card information into Google to manage Customer Match audiences as well.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.