9 social media updates for PR pros to use

As media platforms continue to tinker with their offerings to draw new users and satisfy engaged communities, PR pros can take advantage of the latest tools to reach their audiences.

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Social media updates look good for marketers.

If you’re keeping up with social media news and trends, you know there are a lot of things happening. Facebook, Instagram and Snapchat are all rolling out updates.

Here are nine social media features marketers should know:


As a result of the Cambridge Analytica scandal, Facebook is trying a few things to win back its users’ trust. New offerings include the option to clear your history, a crisis response center and an investment in its developer community.

1. Clear history’

Users will be able to click a button and all the activity Facebook has stored for their personal account will disappear.

2. Improved crisis response

Facebook plans to add pages like Safety Check, Community Help and Fundraisers to allow people to share real-time updates on crises and support each other more easily during a crisis.

3. Developer community oversight

Facebook is re-opening its app-review process to make it more comprehensive and ensure that each API or third-party app is valuable and builds trust with its users.

Facebook and Instagram marketing updates

4. Sharing to stories

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