5 keys to successful media relations right now

When the novel coronavirus was officially declared a pandemic in March 2020, every news cycle was completely, instantly transformed.

The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. However, much of what’s “changed” about media relations during this time is simply getting back to its fundamental goal: thoughtfully building and nurturing relationships with journalists. And we fully expect these changes (or should we call them reminders?) to hold true in the long run.

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Here are five media relations lessons that have proved valuable in the first half of 2020 –- and guidance on preparing for future crises.

1. People come before coverage.