4 ways Facebook increased employee engagement with virtual events
Glean the lessons learned after Facebook communicators transformed two annual in-person summits into outstanding digital offerings that drove connection and trust.
Events can provide crucial engagement opportunities for employees adjusting to remote and dispersed workforces during COVID-19.
“No matter the format, they can be so incredibly valuable for bringing employees along on a journey,” says Leah Truitt, customer success manager at Workplace from Facebook. “Now, they’ve truly never been more important.”
Workplace’s annual Transform event—which was held virtually for the first time in the company’s history and brought more than 1,000 people across organizations to collaborate and learn. Though Truitt says the event was a success, changing course from a live event to a virtual offering—while keeping interaction and employee satisfaction high—is a tall task.
“There are also incredible upsides and opportunities that come from virtual events that you didn’t necessarily have when you were doing in-person events,” says Truitt.
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