5 public speaking takeaways from Inauguration Day

Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term.

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As people throughout the country and across the world tuned in to the 59th U.S. Presidential Inaugural Ceremony on Jan. 20, it was a reminder to communicators that when everyone is watching, it’s our responsibility to get the message right.

Although our communication goals might be straightforward, an effective speech can be challenging to pull off, especially in a polarizing environment when every statement is likely to be scrutinized.

Here are a few takeaways from the speakers who stood behind the lectern and before the nation on the steps of the U.S. Capitol building this week.

1. Message to match the occasion.

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