What communicators know, and what they must teach
What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world.
Editor’s note: We are re-running the top stories of 2021 as part of our year-end countdown.
I have a new book out today, called “An Effort to Understand: Hearing One Another (and Ourselves) in a Nation Cracked in Half.”
When it became available for pre-order a year and a half ago, the topic was topical and relevant: communication lessons for tense times.
By now, people are talking about the book as if it’s an emergency manual, an American Hail Mary, an instant antivenom cure. As you know and I know, communication can be no such thing. But as we also know, communication is the only way to begin.
And as I think about how to begin, I find myself thinking about the beginning of my life as a communicator, almost 30 years ago—my first job out of college, at a little trade PR publisher called Ragan Communications.
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