Mary Olson-Menzel and Michelle Powers
Turning adversaries into advocates to win strategic influence
When you turn even one adversary into an advocate, you begin to elevate the entire organization.
Career Advice
David J. Chamberlin
AI has changed entry-level hiring. Most interviews haven’t.
The challenge for interviewers is distinguishing between candidates who sound ready — and those who will become ready under pressure.
Isis Simpson-Mersha
Why your message isn’t landing, according to American Planning Association CCO
Kate Meyer of the American Planning Association shares why starting with your audience makes every message stronger and every story clearer.
Isis Simpson-Mersha
How to use storytelling to stand out in a content-saturated world
Use AI mindfully, but don’t outsource your thinking.
Isis Simpson-Mersha
Why writing skills matter more than AI for the next generation of communicators
Clarity builds credibility. If your audience can’t quickly understand it, they won’t trust it, according to Karen Freberg of the University of Louisville.
Justin Joffe
How being ‘nice’ is holding you back at work
“The Price of Nice” author Amira Barger unpacks the difference between being nice, being kind and showing nerve.
Isis Simpson-Mersha
Making complexity feel simple: Lessons from an AAFP communications leader
From crisis response to health policy messaging, Rebecca Fuller Beeler of the American Academy of Family Physicians shares how curiosity and pattern-spotting help communicators turn chaos into clarity.
Isis Simpson-Mersha
SHEIN’s U.S. influencer marketing director on the secret to partnerships
Jennifer Brown of SHEIN shares that lasting impact comes from adapting quickly, building authentic partnerships and turning cultural moments into measurable business results.
Mary Olson-Menzel & Michelle Powers
The secret sauce of momentum: How comms leaders sustain focus, energy and impact
Keep going, even when the going is tough.
Isis Simpson-Mersha
Schneider Electric Canada’s head of communications on rethinking the executive script
Authenticity now outperforms polish in executive communications.
Isis Simpson-Mersha
Edible Brands CMO on reinventing legacy brands and driving growth
Angela Johnson of Edible Brands shares why communicators must think like business leaders.
Isis Simpson-Mersha
‘Trust your gut’: what PR leaders can learn from a CCO in law enforcement comms
Amanda Granit of the Hillsborough County Sheriff’s Office shares why thinking like a reporter can change how organizations handle crises and media scrutiny.
Isis Simpson-Mersha
FleishmanHillard senior partner on the new rules of crisis spokespersonship
Elizabeth Cook of FleishmanHillard shares why certainty is risky in a crisis and how spokespersons build trust by focusing on action and explanation,
Isis Simpson-Mersha
How an Edelman EVP approaches trust repair in crises
Gerry Rodriguez of Edelman shares why trust must be embedded as a shared value, not just a crisis metric.
Isis Simpson-Mersha
Inside the challenger-brand playbook of Hisense USA’s new CMO
Consistency across every touchpoint is what turns messages into meaning.
