How a DE&I certification benefits comms pros
Why you might want to consider these certifications.
In many instances, DE&I practitioners come from the field of marketing and communications. Much of our work as DEI practitioners is advancing change across how people communicate, how people behave and how they think. We draw on a multitude of methodologies and bodies of knowledge: sociology, psychology, design thinking, communication theory, etc.
As institutions ranging from corporate to government to media to nonprofit organizations continue on their journey of DE&I, they actively reach out to public relations and communications professionals to help tell the story of their commitment and action. But how can we as communications professionals properly frame and discuss a topic we are not equipped to understand?
A DE&I certification program can aid experienced and new practitioners understand their knowledge-in-use (a phrase common in learning communities to measure one’s application of knowledge and practices). As we commit to our own equitable practice, an investment in training and education is essential to diagnosing and treating the challenges within institutions. Here are four notable values of DE&I certifications for PR and communications practitioners:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
