2.2B emails sent to 12M employees: What to know about email overload

They’re how leaders assess financial results, productivity, and sales and marketing activity. They tell us how we’re performing and where we need to improve.

To get those metrics, you must facilitate sustained, data-driven communication with team members and clients.

How?

By giving your run-of-the-mill email communications a facelift.

The lifespan of a typical email broadcast

When you send an email blast, half of your audience will see it within three hours. On average, 80%will see it within 24 hours.

If you send an email in the morning, most of your audience will see it that business day. However, if you send it in the afternoon, about half won’t see it until the following morning.

In both cases, 95%of all message interactions will occur by the end of the next business day.

After three days, you’ll see almost no further interaction.

Are employees paying attention to your emails?

Attention spans are shorter than ever — and even if recipients opened the message, there’s no guarantee they paid attention to it.

Keep your subject line to seven words or less for the highest attention rates.

Subject lines with five words or fewer have an attention rate of 69%, while subject lines over 11 words have an almost 10%ignore rate.