Behind the scenes of the 2022 Matrix Awards

Producing an annual industry event provides an opportunity for your organization to gather the audiences and stakeholders who you’ve been engaging with digitally over the past year and cultivate connections that lead to lasting, in-person relationships. Suffice to say, we’ve all been missing those experiences for the past couple of years.

Dustee Jenkins, president of the New York Women in Communications organization, understood this while organizing NYWCI’s 2022 Matrix Awards in full force for the first time in two years. “This year really marks the first time that the event is back sort of in its full capacity,” she said. “And we’re really excited to be able to do that.”

NYWICI, which has been around for since 1970, takes a holistic approach to communications by celebrating women who are making an impact in communications, advertising, marketing, entertainment and more.  “We’re not thinking about a narrow sliver of one element of communications,” Jenkins says. “I see communications from my vantage point of doing communications for a corporation, working in the fields of crisis comms, PR and internal comms, IT policy and government affairs. But my colleague on the ad side is communicating as well to convince people to buy a product, while someone else is trying to get people to let their agency represent them. “