Bringing a coaching culture to your organization can be a gamechanger

Coaching can make you a better manager, a better direct report, a better partner and a better leader to shape your organization’s culture.

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These days, it is particularly difficult to nurture a strong, healthy organizational culture with clear values and norms that support your staff at every level. Almost three years of COVID have shown us how delicate, but critical, company culture can be. Culture, sometimes even before mission, can make the difference between retaining and attracting the best talent.

Whether your team is fully remote, hybrid, or in-person, every single team member contributes to your organizational culture. While leadership sets the tone, an organization’s culture is determined by a deliberate choice that each individual makes to commit to the company’s shared values. One way to set a strong foundation for an organizational culture where everyone can thrive is to bring a coaching mindset to your organization.

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

As a communications professional who recently became a leadership coach, I see every day how valuable coaching skills are in my senior leadership role. Coaching has made me a better manager, a better direct report, a better leader and a better partner with my CEO as we work to shape our organization’s culture.

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