Measuring the Value of Crisis Avoidance to Prevent the Unpreventable in the Age of AI
- Public Relations
- Digital Marketing
- Brand Storytelling
- Content Marketing
- Corporate Communications
- Executive Communications
- Social Media
- Content Creation
- Strategic Communications
PR teams are often trained to highlight the “wins” and measure the impact of what they DID. But how do they measure the impact of what did NOT happen?
Join us Nov. 10 for this FREE webinar with Angela Dwyer, vice president of insights at Fullintel. Dwyer will share findings from a mixed-method analysis that offers a framework for valuing crises, along with strategies to avoid them. Crises are more common than ever, amplified instantly by social feeds and AI search engines and fueled by growing pressure for issue advocacy.
In this webinar, you will:
- Measure the cost of a crisis to better share results of crisis avoidance.
- Learn how the spillover between issues and crises weighs brands down, in order to reduce the overall issue baggage that brands too often carry.
- Walk away with best practices to avoid or mitigate a crisis.
- Leverage AI search engine research to maximize proactive reputation-building earned media before the storm, gauge the potential impact of baggage and minimize the reputational damage when it's too late to prevent.
Ragan’s Communications Week celebrates and accelerates the role of the communicator in organizations through educational, networking and inspirational events.
NOVEMBER 9–13, 2026
GLOBAL/VIRTUAL
CommunicationsWeek
The Biggest Week in Communications
CommsWeek is the premier global gathering for communicators, bringing together leaders across PR, marketing, corporate affairs and internal communications for insights, connections and strategies that shape reputation, culture and trust, including the Future of Communications Conference.
Top reasons to attend this webinar
- It’s FREE.
- You’ll receive all the slides and handouts.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 months.
PRESENTER
VP of Insights—Fullintel Angela Dwyer, APR, is VP of Insights at Fullintel, a media intelligence company that specializes in news monitoring and analysis. As a measurement expert, she helps brands improve business results through data-driven, actionable insights. She has worked at public relations agencies and media research firms, consulting with brands across several industries, including consumer, healthcare, and automotive. She has presented and published several original, award-winning research papers about news content that drives recall, engagement, and trust.
ABOUT Fullintel:
Fullintel is purpose-built for Reputation Intelligence. We combine predictive AI, ten years of analyst-curated historical intelligence and human expertise to help communications teams understand not only what happened, but what will matter, why it matters, how similar situations evolved, and what to do next. Coverage spans more than 300,000 sources in over 90 languages, including paywalled content, with analysts working around the clock. Monitoring tells you what was said. Reputation Intelligence tells you what to do about it.
WHO SHOULD ATTEND?
You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:
Public Relations • Digital Marketing • Brand Storytelling • Content Marketing • Corporate Communications • Executive Communications • Social Media • Content Creation • Strategic Communications
[email protected] or by calling 800-878-5331.
