Measurement Analytics and URLs help Cision prove its ROI Looking to prove your PR shop’s value to the organization? Take a page from Cision. Pitch reporters individually, and glean information from the Web addresses you provide them. By Russell Working@byworkingOct. 3, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.