3 essential skills for today’s PR pro

The practitioner’s role goes well beyond a press release placement in the local newspaper. Strategic and tactical abilities are essential.

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Ragan Insider Content

Not long ago, public relations success meant getting your company or client’s name mentioned in a local newspaper. For a PR pro, the clear path to making that happen usually involved writing a press release.

Things have changed.

Today the PR practitioner’s role has left the press office and has gone global. A win can mean anything from a media placement to a clever tweet to strategic content—plus countless other possibilities that amplify a brand’s message.

Download a free white paper, “How to be a Brand Journalist,” to learn what it takes to become a successful brand journalist and create news content on behalf of your brand.

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