Executive Communication McDonald’s CEO’s video blamed for stock and credit rating drop One critic of Steve Easterbrook’s remarks in the 23-minute video called them ‘passionless.’ By Matt WilsonMay 5, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.