As the ‘Great Resignation’ looms, communication remains crucial for talent retention

The author shares guidance on how companies can keep employees engaged and motivated amid ongoing uncertainty.

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Companies still adapting to the ever-changing COVID-19 workplace are now facing another challenge lurking in all industries – employee retention.

This is becoming a widespread issue among many companies, as employees are dealing with worker burnout, hybrid schedules and health issues. The temporary needs of the pandemic demanded previously unexplored ways to work, and employees may not be ready to give them up just yet.

How can companies curb the influx of employee departures? It’s all about communication. Without it, companies will not be able to survive, and here’s why.

Given the combination of a hot job market and increased awareness of work options, it is no surprise that employees are reevaluating their jobs and looking for more attractive engagements. For them, what it means to find a job that is a “good fit” has expanded to include an entirely new set of criteria.

Companies would be smart to plan ahead and implement practices if they hope to retain key talent. This includes a communications strategy that begins with fully understanding your employees and their needs and keeping them engaged.

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