It’s laughable how useless some of this advice is. You could develop a content marketing strategy, but that doesn’t mean that it will be a good strategy, or that it is related to your corporate goals.
You could develop content to entertain and never sell, but what if people really want to buy from you, or want to learn about how they can use their purchase better? What if they want to know cool things about your products and services and don’t have time for entertainment?
As for “good” content, what constitutes “good” isn’t necessarily universal. (For example, I’m unusually critical of online statistics, but many people aren’t.)
Here’s my point: A lot of the content marketing advice out there is either too broad or too specific to be of value to most people. I want to identify 11 content marketing mistakes you should avoid. (I’ll caveat that by saying that each tip should be specific, applicable to most and correctable.)
1. When editing, you’re too focused on optimizing content.