Presenting the winners of the 2013 Nonprofit PR Awards

When we set out to build an awards program to spotlight the work of communicators working for public-service organizations we hoped that it would be as good as their for-profit peers.

PR Daily's first Nonprofit PR Awards have not disappointed!

From government agencies to professional associations, charitable organizations to academic institutions, international advocacy groups, charitable foundations, and the agencies that represent them, we received some incredible work!

The entries proved that the subject was no hindrance. These communicators have excelled in their field and are truly worthy of these honors.

To all those that entered, we thank you for being a part of the PR Daily community and look forward to seeing your entry next year.

It is our honor to announce the winners of the 2013 Nonprofit PR Awards!

Categories

Best Advocacy Campaign or Lobbying Effort

WINNER
May Institute

Honorable Mentions

  • American Medical Association 
  • CRT/tanaka for the Partnership at Drugfree.org
  • GYMR Public Relations for the ABIM Foundation
  • Peel District School Board 
  • Portland Business Alliance

Best Blog

WINNER
Sanford-Burnham Medical Research Institute

Honorable Mentions

  • Albert Einstein College of Medicine
  • Kaiser Permanente
  • Ranney School

Best Branding/Re-Branding

WINNER
Children's Services Council of Palm Beach County

Honorable Mentions

  • German Village Society
  • Ideon for Home Matters
  • Lower Cape Fear Hospice & LifeCareCenter
  • Sally Johns Design for the North Carolina Aquariums and Aquarium Society

Best Community/Nonprofit Partnership

WINNER
Keep Left for St John Ambulance Australia (VIC)

Honorable Mentions

  • Akron-Summit County Public Library
  • Counterpart International
  • Oldways
  • Providence Housing Authority
  • The Wishbone Foundation

Best Corporate/Nonprofit Partnership

WINNER
Rich Marketing for the City of Seattle, King County, Puget Sound Energy, State Farm, and Bartell Drugs

Honorable Mentions

  • appsasia for The Korean Mobile Internet Business Association
  • Institute for Canadian Citizenship
  • Nissan Motor Co.
  • Quaker Food & Snacks and Common Threads

Best Crisis Management

WINNER
Children's Home Society of Florida

Honorable Mentions

  • American Academy of Pediatrics, Department of Communications
  • Professional Public Relations for the Association for the Blind of WA - Guide Dogs WA

Best Crisis Management

WINNER
University of Arkansas, Office of University Relations

Honorable Mentions

  • American Academy of Pediatrics, Department of Communications
  • Professional Public Relations for the Association for the Blind of WA - Guide Dogs WA

Best Digital PR and Marketing Campaign

WINNER
Morris Animal Foundation

Honorable Mentions

  • CalPERS
  • PBS
  • The Children's Medical Center of Dayton

Best Email Newsletter

WINNER
CMA for The Center for Food Integrity

Honorable Mentions

  • Catalina Island Conservancy 
  •  
  • Sally Johns Design for the North Carolina Aquariums and Aquarium Society

Best Employee/Internal Communication

WINNER
Chesterfield County, Department of Public Affairs

Honorable Mentions

  • American Institute of CPAs (AICPA)
  • Western Connecticut Health Network

Best Event PR

WINNER
CRT/tanaka for the Girl Scouts of the USA

Honorable Mentions

  • AMF Media Group for the National Society of Hispanic MBAs (NSHMBA)
  •  
  • California Institute for Regenerative Medicine 
  •  
  • Continuum Health Communications for the Multiple Myeloma Research Foundation (MMRF)
  •  
  • Gate 7 Pty Ltd for Visit California
  •  
  • Professional Public Relations for Mission Australia
  •  
  • R&R Partners Foundation for Flip the Script
  •  
  • Resound Marketing for the Family Reach Foundation

Best External Publication or Report

WINNER
Human Rights Watch

Honorable Mentions

  • Christiana Care Health System 
  •  
  • Fairfield County Community Foundation 
  •  
  • Karen Moeller Design for the University of Michigan Comprehensive Cancer Center
  •  
  • McMurry/TMG for Mothers Against Drunk Driving (MADD)
  •  
  • Ranney School 
  •  
  • Suka Creative for Western Connecticut Health Network
  •  
  • UMass Lowell, Office of University Relations

Best Fundraising Campaign

WINNER
Tiger Woods Foundation

Honorable Mentions

  • Sally Johns Design for the Rex Healthcare Foundation
  • Suka Creative for Western Connecticut Health Network

Best Media Relations Campaign

WINNER
The Jewish Federations of North America and World Vision

Honorable Mentions

  • 360 Public Relations for The National Center for Learning Disabilities
  •  
  • Audubon Nature Institute & San Diego Zoo Global 
  •  
  • Coyne Public Relations for the Christopher & Dana Reeve Foundation
  •  
  • Global Strategy Group for the Connecticut Coalition Against Domestic Violence
  •  
  • Global Strategy Group for the Sanctuary for Families
  •  
  • National Association of Manufacturers (NAM)

Best PR on a Shoestring Budget

WINNER
Specialty Equipment Market Association (SEMA)

Honorable Mention

  • Institute for Canadian Citizenship

Best Press Release

WINNER
Orchard Strategies, Inc. for the Family Resource Center of South Florida

Honorable Mentions

  • Delane Caesar, Texas Unclaimed Property, and Texas Match the Promise 
  •  
  • Landis Communications, Inc. for City CarShare
  •  
  • RW Production for the Scleroderma Foundation Michigan Chapter

Best Public Service Announcement

WINNER
Sabin Vaccine Institute and Wunderman UK

Honorable Mentions

  • Dave Thomas Foundation for Adoption 
  •  
  • Mid Georgia Ambulance
  •  
  • Tiger Woods Foundation

Best Social Responsibility Campaign/Initiative

WINNER
Kaiser Permanente

Honorable Mentions

  • Lower Cape Fear Hospice & LifeCareCenter

Best Traditional Marketing Campaign

WINNER
Northwest Kidney Centers and Flash Media Services

Honorable Mentions

  • Baptist Memorial Health Care 
  •  
  • Bellmont Partners Public Relations for the Minnesota Fire Service Foundation
  •  
  • Delane Caesar, Texas Unclaimed Property, and Texas Match the Promise 
  •  
  • The Silverman Group, Inc. for the Chicago Loop Alliance

Best Use of Social Media

WINNER
The Impetus Agency for Pets Add Life

Honorable Mentions

  • American Heart Association/American Stroke Association 
  •  
  • David James Group for the Society of Women Engineers
  •  
  • Everywhere for GCAPP
  •  
  • Morris Animal Foundation 
  •  
  • The Nature Conservancy

Best Video/Podcast

WINNER
Mid Georgia Ambulance

Honorable Mentions

  • American Bar Association, Division for Communications and Media Relations 
  •  
  • Counterpart International
  • Counterpart International
  •  
  • Marguerite Casey Foundation 
  •  
  • Peel District School Board

Best Volunteer Program

WINNER
South Carolina Bar, Law Related Education Division

Best Website

WINNER
Marketing Matters for Helping Feels Good

Honorable Mentions

  • CMA for The Center for Food Integrity
  •  
  • Dairy Council of California 
  •  
  • David James Group for the Society of Women Engineers
  •  
  • East Valley Water District 
  •  
  • Philadelphia Convention & Visitors Bureau