Presenting the winners of the 2014 Nonprofit PR Awards

Two years ago, the PR Daily Nonprofit PR Awards were created to give public-service entities a competition of their own.

We wanted to see how much creativity and inspiration awaited us (and the world) in philanthropic foundations, government agencies, professional associations, charitable organizations, academic institutions and the agencies that represent them.

This year’s program drew hundreds of entries from nonprofit and public organizations!

For the second year in a row, our entrants sent us innovative,campaigns that would impress the choosiest communication professionals. From campaigns on how to keep children in the United States from going hungry, to a partnership between the United Way and Johns Hopkins Medicine, and many more amazing stories, this program continues to impress.

We can’t wait to see what fantastic work comes our way in 2015!

We ask you to join us in congratulating the winners and honorable mentions in the 2014 Nonprofit Awards! Check out their work in this Special Edition.

Categories

Best Advocacy/Awareness Campaign

WINNER
No Kid Hungry Month
Share Our Strength

Honorable Mentions

  • Avon Foundation for Women, #SeeTheSigns of Domestic Violence
  • Carnegie Corporation of New York, Picture This! Great Teaching
  • Global Strategy Group for Scouts for Equality, The Campaign to End Discrimination Against Gay Scouts
  • GYMR Public Relations, Qorvis MSLGROUP, Steege Thomson for Robert Wood Johnson Foundation, Care About Your Care 2013
  • Methodist Healthcare Ministries of South Texas, Inc., What If: A Texas Solution to Medicaid

Best Article

WINNER
"Leukemia diagnosis made Bishop J. Jon Bruno see his true impact"
City of Hope

Honorable Mentions

  • Enterprise Community Partners Inc. A Call To Invest In Our Neighborhoods
  • The Aerospace Corporation The Aerospace Corporation - Celebrating Engineers at Aerospace Article
  • University of Michigan Comprehensive Cancer Center for Thrive Magazine Facing the Unknown: Making the Most of Cancer's Uncertainties

Best Blog

WINNER
CAI Communique Blog
Centra Asia Institute

Honorable Mentions

  • Agence métropolitaine de transport (AMT), In Town Without My Car! Blog
  • ASEB (Alzheimer's Services of the East Bay), Life is a Sacred Journey on Blog Talk Radio Hosted by Micheal Pope
  • BBB serving Central, Coastal, Southwest Texas and the Permian Basin, Watch Your Buck
  • Southwest Michigan First, Always Forward Leadership Blog

Best Branding/Re-Branding Campaign

WINNER
Brand Refresh
JayRay Ads & PR for Tacoma Public Schools

Honorable Mentions

  • Barnardos Australia, Barnardos Australia Rebrand
  • Nanyang Technological University, A global university on the rise
  • The Ayn Rand Institute, Digital Strategy Initiative
  • Tracy Louthain Communications (TLC) for Mattie Kelly Arts Foundation , Mattie Kelly Arts Foundation Rebranding
  • VMware User Group, Advantage Rebranding Campaign

Best Community-Nonprofit Partnership

WINNER
City Walk
Kaiser Permanente

Honorable Mentions

  • AARP Find Your Way Around the Health Care Law
  • Healthfirst Healthfirst and the American Heart Association Teaching Gardens
  • JayRay Ads & PR for Boys & Girls Clubs of South Puget Sound
  • JayRay Ads & PR for PeaceHealth St. Joseph Medical Center Spirit of Healing
  • Makovsky for The Jed Foundation JedCampus
  • Perkins School for the Blind Job Fair 2013

Best Corporate-Nonprofit Partnership

WINNER
MGH and Corporate Partners
Common Ground Alliance, CGA

Honorable Mentions

  • Casa Miami for Boys & Girls Club of Miami-Dade Boys & Girls Club App
  • City of Hope City of Hope and the Northern Trust Open
  • Genworth Canada Meaning of Home Writing Contest
  • NCFlex $ensible $avings $essions
  • The Trust for Public Land and Cox Enterprises Cox Conserves Heroes
  • Weber Shandwick and Idea Park Join My Village

Best Crisis Managment

WINNER
Typhoon Haiyan Response Campaign
World Vision

Honorable Mention

  • GroundFloor Media for State of Colorado Office of Recovery, Establishing ColoradoUnited as the Brand and Voice of Colorado’s Recovery from the 2013 Floods

Best Development/Fundraising Campaign

WINNER
United Way Campaign
Johns Hopkins Medicine

Honorable Mention

  • Saint Louis Zoo The Living Promise Campaign

Best Event PR

WINNER
Jimmy & Rosalynn Carter Work Project 2013 Comes to Denver
GroundFloor Media for Habitat for Humanity of Metro Denver

Honorable Mentions

  • GYMR Public Relations, Qorvis MSLGROUP, SteegeThomson Communications for Robert Wood Johnson Foundation, Care About Your Care 2013
  • JayRay Ads & PR for City of Tacoma , 100th Anniversary of the Murray Morgan Bridge
  • PRLab for Boston University Police Department
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  • Southwest Michigan First, Catalyst University 2014

Best Event PR

WINNER
Jimmy & Rosalynn Carter Work Project 2013 Comes to Denver
GroundFloor Media for Habitat for Humanity of Metro Denver

Honorable Mentions

  • GYMR Public Relations, Qorvis MSLGROUP, SteegeThomson Communications for Robert Wood Johnson Foundation, Care About Your Care 2013
  • JayRay Ads & PR for City of Tacoma , 100th Anniversary of the Murray Morgan Bridge
  • PRLab for Boston University Police Department
  • ​
  • Southwest Michigan First, Catalyst University 2014

Best Marketing Campaign

WINNER
Operation: Lost Warrior
Asian Art Museum

Honorable Mentions

  • Agence métropolitaine de transport (AMT), My Winning Combination
  • H2 Central Marketing and Communications for Investor Education Fund, Risk Campaign 2014
  • OneEighty Media, Inc. for Community Health Programs (CHP), BerkshireAffordableCare.org campaign
  • Philadelphia Zoo, KidZooU: Hamilton Family Children's Zoo and Faris Family Education Center

Best Marketing Campaign

WINNER
Operation: Lost Warrior
Asian Art Museum

Honorable Mentions

  • Agence métropolitaine de transport (AMT), My Winning Combination
  • H2 Central Marketing and Communications for Investor Education Fund, Risk Campaign 2014
  • OneEighty Media, Inc. for Community Health Programs (CHP), BerkshireAffordableCare.org campaign
  • Philadelphia Zoo, KidZooU: Hamilton Family Children's Zoo and Faris Family Education Center

Best Media Relations Campaign

WINNER
12 Days of Cheer for Children Sparks Locally, Spreads Nationally
PadillaCRT for Children's Hospital of Richmond at VCU

Honorable Mentions

  • Fabiola Morera Comunicaciones for Afro-Colombian and Indigenous Program (USAID -ACDI/VOCA), Afro-Colombian and Indigenous Program
  • Global Strategy Group for Scouts for Equality, The Campaign to End Discrimination Against Gay Scouts
  • Parkview Health for Eric Clabaugh, Parkview Newsroom
  • World Vision US, World Vision Gift Catalog Media Campaign 2013

Best Membership/Recruiting Campaign

WINNER
WPFL Hospital Organ Donor Campaign
Akoya for HRSA Division of Transplantation

Honorable Mentions

  • Alberta Accountants Unification Agency Join the Pros Recruitment Campaign
  • ISSA - The Worldwide Cleaning Industry Association VIP Customer Invitation Membership Recruitment Campaign
  • ISSA the Worldwide Cleaning Industry Association for ISSA ISSA Annual Dues Invoice with Membership Value Infographic

Best Press Release

WINNER
"Puppy Scams"
BBB serving Central, Coastal, Southwest Texas and the Permian Basin

Honorable Mention

  • Outer Banks Visitors Bureau for The Outer Banks of North Carolina, 2014 Outer Banks Official Travel Guide Press Release

Best Publication

WINNER
2014 Outer Banks Official Travel Guide
Outer Banks Visitors Bureau for the Outer Banks of North Carolina

Honorable Mentions

  • American Cleaning Institute, ACI 2013 Sustainability Report
  • Karen Moeller Design, Edda Photography for University of Michigan Comprehensive Cancer Center, Thrive Magazine
  • Nanyang Technological University, HEY! It's NTU
  • The Trust for Public Land

Best Report

WINNER
Annual Report 2013
Perkins School for the Blind

Honorable Mentions

  • American Cleaning Institute, ACI 2013 Sustainability Report
  • American Society of Clinical Oncology (ASCO), The State of Cancer Care in America: 2014
  • Lutheran World Relief, "Flourish" Lutheran World Relief's Annual Report - FY2012
  • DC Sustainable Energy Utility (DCSEU), Making An Impact, DCSEU FY 2013 Annual Report

Best Use of Social Media

WINNER
Picture This! Great Teaching
Carnegie Corporation of New York

Honorable Mentions

  • WGU Indiana, Lose the Wait
  • David James Group for Society of Women Engineers, WE13 Annual Conference
  • The Aerospace Corporation, Space Debris Tweet-Up Event
  • Alembic Health Communication for National Meningitis Association, Taking Flight on Twitter to Increase Meningitis Awareness & Engage Stakeholders in Prevention

Best Video

WINNER
Phase One - EveryONE Can Make a Difference
Phase One Foundation

Honorable Mentions

  • Hart Associates for Catholic Charities, Diocese of Toledo, 100th Anniversary Video
  • Kaiser Permanente, The Walking Revolution
  • Lutheran World Relief, God Made a Farmer – Recognizing Women Farmers
  • Ontario Arts Council, Live Love Art... Vive l'amour de l'art...
  • PadillaCRT for Children’s Hospital of Richmond at VCU, 12 Days of Cheer Lip-Dub Video

Best Website

WINNER
Accessible Website
King Design

Honorable Mentions

  • PetSmart Charities, Website Reimagination
  • The Ayn Rand Institute, Digital Strategy Initiative
  • U.S. Army Corps of Engineers, New England District, U.S. Army Corps of Engineers, New England District Website
  • University of Michigan School of Social Work, SSW website update