Broadcast advertising without the budget

PSAs: a low-cost (or no-cost) way to spread the word.

PSAs: a low-cost (or no-cost) way to spread the word

You might think your nonprofit can’t afford to advertise during prime time TV or radio. But, believe it or not, you can get your message out over the airwaves for little or no money. It’s spelled P-S-A.

Public service announcements got lots of lip service during a session at the Making Media Connnections conference, June 11–12 in Chicago. “The Power of Word of Mouth, Paid Media and the PSA” offered advice from three panelists.

Annette Minkalis is a PR News contributor who has been with WestGlen Communications for more than 20 years. Shannon Stairhime from the Word of Mouth Marketing Association often works with organizations to identify low-cost ways to market themselves. Wanda Wells is director of community affairs with the Chicago affiliate of FOX News.

The panelists answered queries from the audience members about the who, what, when, where and why of PSAs.

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