What communicators must get right as AI reshapes messaging
Insights from the opening keynote at Ragan’s Employee Communications & Culture Conference.
Insights from the opening keynote at Ragan’s Employee Communications & Culture Conference.
Including specific prompts you can use today.
Our newest Ragan Training course highlights two social search strategies that will get you cited.
The real impact of AI on intranets isn’t replacement — it’s exposing a deeper challenge most organizations haven’t solved.
Automation is changing the game — communicators need to shift with it.
AI lets comms teams build tools, trackers and workflows without a single IT ticket. The speed is real. So is the risk.
GEO is taking over the PR industry. Here’s how professionals are adapting.
Prompt fluency separates strong content from filler.
Communicators are finding that AI is not a cure-all.
Here’s how to start as one and become the other.
Clarity builds credibility. If your audience can’t quickly understand it, they won’t trust it, according to Karen Freberg of the University of Louisville.
AI is pushing comms pros to blend editing, strategy and judgment.
Not every trend needs your brand’s voice and jumping into all of them can backfire.
If your prompts lack clarity, so will your content.
Dashboards don’t always capture the full scope of impact.