Gerard Braud
Expert guidance to prep your spokesperson—before a crisis hits
It takes more than just memorizing a script. Here’s how to handle tough questions in a thoughtful, genuine and safe manner.
Crisis Communications
Ted Kitterman
Hong Kong seeks to hire PR crisis firm—but finds no takers
The city discovered that no global agency was ready to mop up its reputational mess as pro-democracy protesters have revealed cracks in public perception of the Asian business hub.
Ted Kitterman
PR crises that have defined 2019
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Kristin Miller
5 common missteps in crisis communication
It’s bound to happen at some point: A data breach will occur, or perhaps some other calamity. Heed these warnings so you’re not caught flatfooted.
Ronn Torossian
3 steps for protecting your organization from a crisis
It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics.
Shirley Powell
How to respond when you go viral for all the wrong reasons
Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors.
Ragan Staff
Announcing Ragan’s Health Care PR and Marketing Awards finalists
Congratulations to this year’s honorees.
Ted Kitterman
Google clamps down on political debate at work
The internet giant has faced a series of PR crises stemming from employees’ words and actions, circulated memos and political grandstanding. The company hopes to move on.
Arthur Solomon
PR crisis? Here are dozens of tactics for limiting negative coverage
For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity.
Linjuan Rita Men
12 areas of expertise communicators should focus on
If you’re keen to assert more authority around the office—and shore up your job security—home in on these hot workplace comms trends.
Ted Kitterman
How to stay apolitical in our polarized era
Brand managers and PR experts want to avoid choosing a side, but that doesn’t mean they won’t be dragged into the political scrum. Here’s how you can safeguard your organization.
William Comcowich
5 ways communicators can prep for—and respond to—employee activism
If you resist or ignore pushback, you could compound the crisis. Instead, listen to your workers, let them blow off steam, and make a good-faith effort to accommodate their demands.
Zef Vataj
As data breaches rise, cybersecurity companies can seize the moment
Digital marketing and smart PR are essential for organizations in business to safeguard vulnerable, high-profile targets.
Shel Holtz
How to stay afloat in the age of employee activism
As workers increasingly are urged to be brand ambassadors, the company-endowed megaphone can start blaring adverse messages against leaders. Here’s how to mitigate any damage.
Ted Kitterman
Epstein puff pieces put focus on PR and pay-to-play publishing
An agency paid a Forbes contributor to put his byline on a story lauding the convicted sex offender’s business acumen. HuffPost and National Review got hoodwinked, too, the NYT found.
