Deirdre Blak
2021 and the rise of identity economics
As businesses become more scrutinized in the wake of political turmoil, protecting your brand reputation requires adherence to these fundamental rules.
Crisis Communications
Ted Kitterman
What messages should you prepare for Inauguration Day?
As citizens on both sides of the political aisle report increased stress and fear ahead of the transfer of power on Jan. 20, here’s what communicators should think about sharing with their audiences.
Ragan Insider Ted Kitterman
5 outspoken responses to the US Capitol riots
What were the strongest responses to a violent crisis that embroiled the U.S. Capitol on Jan. 6? Here’s our op-ed on the organizations we think stood out and spoke up.
Dorothy Crenshaw
How corporate communicators can help the country heal
There’s a massive rift of viewpoints in the U.S., but comms pros can be a bridge toward greater unity, understanding and reconciliation. Here’s how.
Ragan Insider Robby Brumberg
How communicators and companies are responding—and should respond—to the Capitol riot
Silence is not a ‘safe’ messaging play. Companies need to communicate their values, internally and externally, in the aftermath of such a jarring event, and their comms teams should help shape the strategy.
Vadim Liberman
What to say and do right now within your organization following the Capitol attack
Today is not the day to skirt around hard conversations. Have them. Make yourself available. Put employees first. Show them the heart of your organization.
Toni Harrison
5 offensive phrases communicators must avoid
Many common sayings we write and speak have racist origins. Use these terms instead.
Kim Clark
9 steps for communicating with employees during the COVID-19 crisis
Keeping your people informed and trustful of your organization is crucial, especially when uncertainty flourishes. Follow these approaches when discussing the coronavirus.
Andrea Lekushoff
10 tips for helpful, comforting COVID-19 communications
How you engage your employees during this crisis could set the stage for your relationship with these key stakeholders for years, and control how quickly your organization can bounce back.
Rick Lyke
5 steps to prep coronavirus messaging for key audiences
Sound the alarm without being an alarmist, be flexible, empathetic and understanding, and adjust policies to reflect the threat.
Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Jim Ylisela
Are we over-communicating COVID-19?
Some messages are essential for your audience and some updates are not helping to ease fears or build community. Here’s how to know the difference.
Kim Clark
How to hold virtual meetings that are dynamic and engaging
Keep them from multitasking and help them stay productive through the dog barking.
Ted Kitterman
Report: 72% of communicators had a crisis plan before COVID—but was it enough?
Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re preparing for 2021 and what has employees worried.
Ragan Insider Ted Kitterman
From crisis to hope: Marriott’s journey through COVID-19
A new video from Marriott’s global holiday campaign presents a glimmer of hope, as the travel industry tries to move forward into a new year.
