Measurement

Ragan Insider | Ragan Staff

It’s time to rethink your CommTech strategy. Here’s where to start.

How comms can help decision-makers realize what tools are needed.

Ragan Insider | Ragan Staff

Including how to measure with a small team.

Ragan Insider | Sean Devlin

There’s a lot of information to be mined from raw comms data.

Ragan Staff

Ragan Insider | Justin Joffe

Measurement and evaluation are a complete, end-to-end solution that starts with research.

Justin Joffe

A preview of Ragan’s newest report, “Building Business Fluency: Making the Case for Communications as a Business Driver”

Tarek Kamil

The challenges and rewards of data-driven DE&I work.

Ragan Insider | Justin Joffe

We chatted with three internal comms experts about how to make measurement sexy for each audience.

Ragan Insider | Justin Joffe

Communicators who measure can both prove their value and improve their strategy.

Sara Axelbaum

Thoughtful initiatives help shape workplace culture — something that industry peers, job candidates, and employees all take seriously.

Allison Carter

From planning to evaluation, Ketchum’s Mary Elizabeth Germaine is all about the numbers.

Ragan Insider | Ragan Staff

It’s time to reevaluate the effectiveness of your comms measurement.

Ragan Insider | Justin Joffe

Because communicators with analytic acumen are better than able to speak strategically about their work and its results.

Ragan Staff

To create a sense of community, Monster prioritized the individual employee.

Ragan Staff

The annual survey asked nearly 1,000 communicators across industries how they’re overcoming obstacles and shaping strategies. This is what they said.