Senior Director of Communications and Community at Muck Rack Linda Zebian shares her concerns about news organizations shrinking and what tool she enjoys for brainstorming.
We chatted with Maddie Simko, senior account supervisor at Marina Maher Communications as part of NextUp, a video series highlighting the brightest young minds in comms.
Whether you’re a startup or simply a small, growing company, measuring your corporate communications doesn’t need to break the bank.
Before taking Ragan’s 5th Annual Benchmark Report, here’s a look back at last year’s most prescient findings.
Just add people, color and examples.
The Barcelona Principles remain an effective framework to help you determine what is and isn’t working.
We spoke with Michael Kaye, global head of communications at OkCupid, about how to better weave data into storytelling.
You must be able to identify your strongest — and weakest — communications strategies.
Ragan’s Justin Joffe spoke with Santander’s Eric Battle about the bank’s internal DE&I work.
You might think you have time, but it’s important to start the process now as it is not as simple as just turning on a switch.
Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.
We asked communicators in the 2022 Communications Benchmark Report what obstacles are impeding their measurement strategies. Here’s what they said.
Use these best practices for polling to better measure the effectiveness of your messaging.
Comms pros share what they’re using to track media mentions and brand reputation in our 2022 Communications Benchmark Report.
The first step to getting more is showing an ROI on what you already have.
