Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future.
If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet.
As nearly three-quarters of industry pros struggle to measure their efforts for increasingly skeptical executives, attaining goals seems elusive—but identifying the right goals is crucial.
PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. What changes should the industry consider?
Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind.
Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.
Is your campaign gaining traction or treading water? Consider these insights from a Google VP as you gauge and fine-tune your efforts.
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
Surprised? In this Ragan benchmarking report, you’ll learn what else your peers are doing, how they rate their performance, and what their priorities and frustrations are.
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
Establishing campaigns’ ROI is essential for grabbing top execs’ attention, elevating your budget and having a say in key decisions. Which benchmarks matter, though? Here are savvy insights.
A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.
A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle.
Despite familiar challenges, a compilation of results from five surveys reveals that support from top leaders and an array of new tools can clear away the clouds hanging over measurement.
From PR pros to internal communicators, tracking one’s impact is a top concern. Most also struggle to make boring stories interesting.
