Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.
We asked communicators in the 2022 Communications Benchmark Report what obstacles are impeding their measurement strategies. Here’s what they said.
Use these best practices for polling to better measure the effectiveness of your messaging.
Comms pros share what they’re using to track media mentions and brand reputation in our 2022 Communications Benchmark Report.
The first step to getting more is showing an ROI on what you already have.
How to create simple, clean metrics dashboards that executives want to look at.
Measurement helps us figure out what’s working – and what’s not. Don’t fly blind with your strategy.
Demonstrating your success as a communicator can be stressful. Learn how to build a dashboard that will tell your stories to leadership.
Employee comms leaders share tips for supporting overwhelmed managers.
Is your internal communications getting the job done? Apply the 5 W’s—and don’t forget the H.
Two DE&I practitioners share metrics around recruitment, participation and more.
Failing to show progress on ESG commitments subjects your brand to new threats from activist investors with an axe to grind.
In personalizing the employee experience, internal comms pros must become masters of flexibility and adaptation.
The data offers prescient takeaways for communicators keen on gleaning better, more substantive feedback from employees and key stakeholders.
How to partner on an impactful well-being program.
