Ragan Staff
Social media is evolving so fast. These people understand it better than anyone.
No social platform is safe this year.
Social Media
Jess Zafarris
How Gen Z social pros are thinking about TikTok and the future of short-form video
Account leads from Sesame Workshop, Sweet Loren’s, SwimOutlet and Edelman weigh in.
Jess Zafarris
How Miami International Airport builds social media runways to help employees take flight
I AM MIA puts employees first on the airport’s social channels and beyond.
Jess Zafarris
Life Is Good’s secrets to UGC and positivity on social media
Learn how a brand known for appreciating life’s simple moments works with users to build chill and happy communities across channels.
Allison Carter
5 steps for editing AI-generated copy
Rigorous editing is a must.
Jess Zafarris
How TikTokification can help internal communicators build culture and community
PRESENTED BY LUMAPPS
Sean Devlin
Recruitment comms strategies on social media to boost your employer brand
Using the right tools to reach the newest generation in the workforce.
Ragan Staff
The many ways communicators and social pros use AI on the job at Intel
Intel’s Leslie Douglas discusses AI’s many applications in this on-stage Power Conversation.
Ragan Staff
Crafting internal accessibility guidelines for social media content
How communicators can create an environment where everyone feels empowered to engage.
Isis Simpson-Mersha
How I got here: GQ’s Katie Philo breaks down organizational silos as head of social
Katie Philo of GQ shares the most underrated skills in social media.
Ragan Staff
PR Daily’s Social Media & Digital Awards Class of 2024 finalists announced
From inspiring employee communications to delivering powerful stories, these organizations move on to the next round, with winners announced in August.
Jess Zafarris
How Alaska Airlines’ social media lead stays ready for crisis situations
Maddie Richter discusses the airline’s emergency response drills, her work-life balance and more.
Tracy Anderson
Sweet Success: Hershey’s, SheSpeaks and Walmart harness influencer power
A look at how big brands find success with influencers.
Jess Zafarris
How TikTok has redefined news, community and humanity
At Ragan’s Social Media Conference, TikTok reporter V Spehar expressed how organizations can show up on the platform — and why they should.
Sean Devlin
Top Takeaways from Ragan’s Social Media Conference
Check out thoughts from experts on AI, Intelligence Augmentation and the fate of TikTok.
