The many ways communicators and social pros use AI on the job at Intel

Intel’s Leslie Douglas discusses AI’s many applications in this on-stage Power Conversation.

Leslie Douglas, now global director of social media at Intel, is an award-winning social media and marketing professional who cut her teeth at organizations including Accenture, PwC and Booz Allen. At Ragan and PR Daily’s 2024 Social Media Conference at Walt Disney World this past March, Douglas spoke with Ragan editor Sean Devlin on our Power Conversations stage about Intel’s approach to AI, its implications for communicators and how it will change the creative process on the job.

“All of us in the workplace have been using AI technology for years,” Douglas said, noting that AI has long been integral to social media tools, customer service and measurement. “Now it’s getting more attention, and there’s more visibility into the applications. People are trying to reconcile that and make it more meaningful in their day-to-day work.”

AI has applications across the entire creative process, she notes, including ideation, concept creation, copy, performance reviews and beyond.

On the job at Intel, she uses it for copy, creative concept creation, and to develop immersive experiences in Web3, such as “E-Cycle Land,” an activation the company developed in partnership with the game Animal Crossing.

Watch to find out how Douglas’ team developed that experience and took it back to the real world, and hear her advice on how to evaluate which AI tools and applications are best for your team.

COMMENT Daily Headlines

Sign up to receive the latest articles from directly in your inbox.