Darren Abbott
Creativity at Hallmark is the gift that keeps on giving
An exec from the iconic greeting card company shares wisdom on how to craft more meaningful, inspired and relevant messaging.
Storytelling
Andrew Boyd
Why communicators must proactively chase down vital firsthand information
The ‘san-gen-shugi’—roughly translated as ‘the three realities’—offers a model for how communicators can ensure they have the resources and credibility to be strategic advisors.
Ryan Jordan
How visual storytelling is changing the way brands earn attention
You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. Here’s where to start.
Sally O’Dowd
For BOK Financial, words matter as much as the numbers
A look inside why and how the bank launched a brand journalism site during the pandemic—and the coverage it’s attracted from the press.
Ted Kitterman
6 tips for nailing the story in your video
Your CEO droning on with vapid talking points won’t bring in new audiences. Here’s how to ensure your video creations resonate.
Ragan Insider Ted Kitterman
Wheaties uses unique history of highlighting heroes to mark 100-year anniversary
The brand’s partnerships with extraordinary sports figures offer a new angle for celebrating a centennial.
Ragan Staff
Michelle Delery shares secrets for staying curious and engaged in a comms career
The leader with Entergy has many successes to draw from and opens up about how her mindset prepares her for success in a demanding, yet rewarding field.
Brian Pittman
3 levels of empathy that are essential for electric storytelling
Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections.
Sue Horner
Timeless writing lessons from ‘Sesame Street’
The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling.
Mindy Hamlin
5 stories to tell before a crisis strikes
Here are the essential narratives to focus on when building your brand reputation.
Brian Pittman
3 post-WFH video storytelling mistakes
Mind these tips to help you script and shoot better company videos.
Tina McCorkindale and Mark Weiner
What messages are sticking in 2021?
Tina McCorkindale of the Institute for Public Relations and Mark Weiner of Cognito Insights offer up insights from their data dive in this ongoing series about the future of PR and messaging.
Brian Pittman
3 authentic storytelling tips when you’re in a jam
Ragan Training experts deliver tactics to help you succeed. Here are several storytelling tips, shared by Communicate4Impact President Douglass Hatcher in a recent session titled “Authentic Storytelling.”
Ted Kitterman
Report: Messages from top execs lead the way for corporate communicators
See the full results from PoliteMail’s latest research on how business leaders are using their comms channels to engage employees and drive results.
Ted Kitterman
How one nonprofit is marking the anniversary of the COVID-19 crisis
Amanda Ponzar, chief communications and strategy officer for CHC: Creating Healthier Communities, shares how her organization is putting an emphasis on health equity.
