Anna McClain
5 reasons to consider an internal podcast during this crisis
Many of the problems facing communicators trying to connect remote teams can be addressed with a regular, on-demand audio program.
Storytelling
Beki Winchel
Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday
Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.
Michael DesRochers
5 best practices for communicating with your suddenly remote team
Forced to adapt your communication to a remote workforce seemingly overnight? Follow these tips for guidance.
Kimberly Gardiner & Hunter Travers
How to engage employees with empathy around COVID-19
Every organization must be ready to demonstrate how it is taking care of its workers during this crisis. Here are some ways to ensure your reputation remains untarnished.
Beki Winchel
WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.
Ted Kitterman
PR pros set the stage of the next phase of crisis response
Engaging employees is crucial for long-term success, according to these communications leaders.
Roula Amire
Take our survey on COVID-19’s impact on communications
Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey.
Beki Winchel
Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Ted Kitterman
How the YMCA is responding to COVID-19
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
Ted Kitterman
Amazon’s leaked memo, Engagement tips from the YMCA, Bird’s HR disaster, and more
Here’s a roundup of the week’s crisis communication news for communicators.
Beki Winchel
Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
Ted Kitterman
What PR pros are sharing with stakeholders during COVID-19
How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful.
Beki Winchel
Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Eileen Ryan
Photography’s power in the time of ‘social distancing’
A great photo can help to create the feeling of community that is missing when people can’t gather together in-person.
Rick Beller
How offering historical context helps in a crisis
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
