Tom Corfman
Turning numbers into compelling stories
Just add people, color and examples.
Storytelling
Allison Carter
Philosophy of empathy: Lessons from NBCUniversal’s Joe Benarroch at Ragan’s Future Comms Conference
Build your stories as rallying points, internally and externally.
Sean Devlin
OkCupid’s global head of comms on using data to inform your comms strategy
We spoke with Michael Kaye, global head of communications at OkCupid, about how to better weave data into storytelling.
Nick Lanyi
How to catalyze change with real stories about compelling people
One person’s compelling story is an underused tool by associations, trade groups or anyone else advocating for change.
Emma Atkinson
3 ways to help leaders be better storytellers
From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out.
Justin Joffe
‘Claim your power’: How AAPI communicators find strength through storytelling
AAPI communications leaders spoke about empowering the next generation to share their stories and lived experiences.
Justin Joffe
How a rebrand can change internal behavior, according to this CCO
Learn how the U.S. Chamber of Commerce’s Michelle Russo used storytelling to spearhead the institution’s first major rebrand in half a century.
Melissa Matthews
Why expert communication skills are Ukraine’s strongest weapon
President Zelenskyy and ordinary Ukrainians are expertly using communications tools to sway the world.
John M. Cowan
Gearbox launches minigame to help citizen scientists research illnesses
Gearbox’s game for citizen scientists helped researchers unravel the data better than computers could. It won in the ‘CSR Campaign of the Year’ category at Ragan’s 2021 CSR & Diversity Awards.
Ragan Insider Helen Deverell
5 techniques for uncovering terrific employee stories
Prepare questions, but stay curious and divert from your planned path. Ask about experiences. And always include the ‘why.’
Brian Pittman
3 tips to spruce up your writing
A published poet shares secrets for how to breathe new life into writing projects.
Darren Abbott
Creativity at Hallmark is the gift that keeps on giving
An exec from the iconic greeting card company shares wisdom on how to craft more meaningful, inspired and relevant messaging.
Andrew Boyd
Why communicators must proactively chase down vital firsthand information
The ‘san-gen-shugi’—roughly translated as ‘the three realities’—offers a model for how communicators can ensure they have the resources and credibility to be strategic advisors.
Ryan Jordan
How visual storytelling is changing the way brands earn attention
You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. Here’s where to start.
Sally O’Dowd
For BOK Financial, words matter as much as the numbers
A look inside why and how the bank launched a brand journalism site during the pandemic—and the coverage it’s attracted from the press.
