Cinnamon Toast Crunch flounders in shrimp-tail crisis

The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.

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CTC shrimp crisis

There’s something fishy going on with Cinnamon Toast Crunch.

At least, that’s the takeaway of one consumer who purchased a box of the beloved cereal from his local California Costco, only to discover a couple of sugar-encrusted shrimp tails in his box.

And he had already eaten a bowl before discovering the secret ingredients. Yuck.

Ummmm @CTCSquares – why are there shrimp tails in my cereal? (This is not a bit)

— Jensen Karp (@JensenKarp) March 22, 2021

Jensen Karp, a comedian with some 99,000 followers on Twitter, was backed up by others online, including actor Seth Rogen, and his story quickly became an international sensation with Twitter users sharing their disgust.

You win!

— Seth Rogen (@Sethrogen) March 22, 2021

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