Comms experts: Pulse surveys just the first step in prompting actionable employee engagement

Internal comms pros know that bolstering your employee engagement strategy is about more than periodic listening surveys—it’s about generating genuine, actionable feedback from workers. Engagement is the backbone of a healthy company culture—but how do you get there?

In a recent Ragan Training video, “The Evolution of Employee Engagement: Communicating to a Hybrid Workforce,” three industry leaders address how to mindfully communicate with your remote or hybrid workforce.

For Sarah Plaster, now the senior director of change management and ESG comms with SAIC, prioritizing her employees’ needs during her 11 years with Aflac meant re-thinking the usual amount of paid time off and 9-to-5 working hours. After seeing the results of a yearly employee poll, the change that needed to be made was clear.

“When we looked at employee burnout, they just basically gave the feedback, ‘Could we please either have more flexible scheduling or more paid time off?’” Plaster recalls.