The pandemic has been brutal for workers in higher education.
Communicators, in particular, have been stretched like never before by a seemingly nonstop onslaught of crises, setbacks and misinformation. Despite ongoing uncertainty, many are emerging as more powerful advocates for their institutions.
It’s a testament to the power of storytelling—and to the rising importance of the often hidden heroes who bring those stories to life.
Here’s a look at how the school’s communication strategies have changed over the last couple years and continue to adapt—along with prescient takeaways communicators of all stripes can appreciate.
What has COVID-19 changed?
Just about everything, according to Keith and Greer. They shared these four major pandemic-era pivots for UAB: